In a path-breaking development for Indian trademark law, the Supreme Court reiterated yesterday that IP rights are “territorial” and not “global”. The court was deciding a matter involving “Prius”, the brand under which Toyota sells its leading “hybrid” car. The court held that merely because Prius is well known outside India does not mean that it enjoys a “reputation” in India as well. That has to be independently established! The court’s decision is a delight to read, not least because … Continue reading Breaking News: Toyota Loses Trademark Battle over Prius at Indian Supreme Court