Crashing the Game, Not the Law: Ambush Marketing and IP Law
A very happy World IP Day to our readers! As the IPL frenzy returns, so does the battle for consumer attention, this time fought as much through witty notifications and real-time campaigns as on the cricket field, and raising familiar questions about the legality and limits of ambush marketing. In this post, Anooja Padhee and Jyoti Panigrahi argue that non-deceptive ambush marketing reflects creative competition and that IP law should protect rights without stifling humour, parody, and innovation. Anooja is […]
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