House Marks without a Doctrine: The Unsettled Law Behind Flipkart vs. Marc
The Supreme Court’s refusal to stay the injunction in Flipkart v. Marc has brought an overlooked trademark question back into focus: can a well-known corporate or “house” brand reduce the likelihood of confusion with a competing mark? Bindushree M argues that while Indian courts increasingly rely on the idea of house marks, the Trademarks Act provides no coherent framework for doing so. Bindushree is a student at NLSIU. House Marks without a Doctrine: The Unsettled Law Behind Flipkart vs. Marc […]
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