Original Sin: Why Inventing Abbreviations Distorts Trademark Law
While the battle over the word ‘choice’ rages, some basic trademark principles are being forgotten. Even though the Supreme Court referred Allied Blenders and John Distillers to mediation, Aryan Agrawal, in this guest post, explains why it is not enough. He traces the trajectory of the dispute from the Madras High Court and shows how visual spectacles might have overridden core trademark principles. Aryan Agrawal is a final-year BA LLB (Hons.) student at Jindal Global Law School. He is also […]
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