Reconceptualizing Trademark Protection in the Digital Age: A Proposal for Reform in Response to Google Ads’ Policy- Part I
Critiquing the 2023 decisions on Keywords by the Delhi High Court and the Supreme Court, we are pleased to bring to you this two part post by Malak Sheth. In part I of the post, he critiques the Supreme Court’s observation in MakeMyTrip India Private Limited v. Google LLC on likelihood of confusion among the consumers. Malak is a third year law student from Rajiv Gandhi National University of Law, Punjab. In case any reader is interested, this order has […]









