Public Squares or Private Estates: The Delhi High Court’s Doctrinal Shift in Keyword Advertising
In a significant ruling in Hindware v. Grohe, the Delhi High Court drew a distinction between the use of generic marks and coined, source-identifying marks like “Hindware” as keywords, while simultaneously narrowing the scope of intermediary safe harbour for platforms such as Google. The ruling builds on precedents such as Google v. DRS Logistics and Google LLC v. MakeMyTrip (India) Pvt. Ltd, where the courts have resisted treating keyword bidding as per se trademark infringement, particularly where the marks involved […]










