The G.I awareness is catching on. The latest to join the fray is the State of Orissa.
Efforts are underway to protect the geographical identity and exclusivity of the Mudhi (puffed rice) of Mayurbhanj ; the ‘Moong’ bean of Nayagarh and the ‘Urad’ bean grown in the plateaus of Malkanagiri and Keonjhar districts, crops native to the Orissa state.
Intellectually Property Right (IPR) Cell of Orissa University of Agriculture Technology (OUAT) has now decided to to seek Geographical Indications (GI) registration of these three products.
They have also launched an awareness campaign to disseminate information to the farmers and regulatory authorities on the importance of securing a G.I registration for the indigenous products originating from the State.