Gauri Kamath on Drug "Differential Pricing" in India
Gauri Kamath of Business World has an excellent review of the latest “differential pricing” efforts of MNC’s in India. Readers may know that SpicyIP is an ardent advocate of “differential pricing” strategies. See here for one of our posts which reviews Merck’s scheme relating to the anti-diabetic, Januvia. In fact, Gauri has referred to our SpicyIP post in her article as well. She ends by noting that “If Merck is able to win over doctors, regulators and public opinion, in […]
Gauri Kamath on Drug "Differential Pricing" in India Read More »




