Rethinking Initial Interest Confusion And Consumer Sophistication In The Digital Age: Unarmouring The Under Armour At The DHC
Following the discussion on the DHC’s finding in the Forest Essentials case, we are pleased to bring to you another post by SpicyIP intern Aditya Bhargava, revisiting initial interest confusion and consumer sophistication in light of the DHC’s recent Under Armour decision. Aditya is a second-year law student at NLSIU Bangalore. He is interested in intellectual property, AI regulation and tech law. His previous posts can be accessed here. Rethinking Initial Interest Confusion And Consumer Sophistication In The Digital Age: Unarmouring […]









