Virtual Reality, Augmented Reality and Trademark Law: How Freely Can Imagination Run?

We’re pleased to bring to you a guest post by Bhavya Solanki and Medha Bhatt, discussing the applicability of the fair use provisions of trademark law to unauthorised use of trademarks in the virtual world. Bhavya and Medha are 2nd year students at Maharashtra National Law University (MNLU), Mumbai. Virtual Reality, Augmented Reality and Trademark Law: How Freely Can Imagination Run? Bhavya Solanki & Medha Bhatt Technologies like Virtual Reality (‘VR’) and Augmented reality (‘AR’) are witnessing a…
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