The Scent of the Sumitomo Trademark: What is the Celebration About?
For the first time in Indian trademark history, an olfactory mark has been registered for rose-like smelling tyres. An application filed by Sumitomo Rubber Industries Ltd. (“Sumitomo”/ “the Applicant”) seeking registration of a trademark “Floral Fragrance/ Smell Reminiscent of Roses as Applied to Tyres” on a “proposed to be used basis” was accepted by the Trade Marks Registry in India last week. Interestingly, the application was also the first olfactory trademark registration in the UK back in 1996. As a […]
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