Dead Marks, Live Assets – The Case for a Registry Supervised Auction of Lapsed Trademarks in India
India’s trademark register is quietly bleeding value. Each year, marks with real commercial recall lapse not because they’ve lost relevance, but because renewal deadlines are missed, erasing years of built goodwill from the legal record. In this post, Lakshmidevi Somanath argues that instead of letting these assets vanish, India should rethink its approach and create a system to recycle lapsed trademarks back into the market. Lakshmidevi Somanath is a Partner – Litigation & Strategy in Anand and Anand and former










