Well-Known Marks: To Declare or Not to Declare?
Ordinarily, trademark protection is strongest in relation to the identical or similar goods or services for which a mark is registered. Some marks, however, acquire such a strong reputation that the law protects them even against use or registration for dissimilar goods and services. These are known as ‘well-known trademarks,’ and there is a new development concerning them. The Delhi High Court, in Columbia Pictures Industries, Inc. v Registrar of TMs, on 6th July 2026, ruled that an opponent can
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