YET ANOTHER TROUBLE FOR BRITANNIA

ET and other business dailies including Business Standard reported yet another trouble for Britannia. According to news reports, US based Kraft Foods sued Nusli Wadia-owned Britannia industries for trademark infringement of its popular “Oreo” cookies. For more about Oreo cookies see here. The distinctive face of an Oreo cookie In a suit filed in the Delhi High Court, Kraft claimed that Britannia’s recently-introduced “Treat-O” biscuit is a copy of its cream-filled sandwich cookies. According to Kraft, Britannia copied the specific…
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