Angering the Gods: A Relook at the VBM Trademark Infringement Case
Invoking the “Holy Trinity of Hindu Gods” The case of VBM Medizintechnik GMBH v. Geetan Luthra raised eyebrows regarding the uncanny defense relied on for justifying the use of the trademark ‘VBM’: that it stood for the Hindu gods Vishnu, Brahma, and Mahesh! Most fortunately, it didn’t last long. A bit of background before we delve into more details: On 25 September 2023, in a legal dispute between a German medical equipment manufacturer, VBM Medizintechnik GMBH, and the Indian entity […]
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