Don’t Offend My Oats: Generic Disparagement, Market Leadership, and Marico Limited vs. Alpino Health Foods
Trademark law has an interesting concept—generic disparagement that goes a bit further than general disparagement. In this post, I discuss one such case from the Delhi High Court: Marico Limited vs. Alpino Health Foods Pvt Ltd, where the plaintiff (“Marico”) seemed to take the whole “disparagement” thing a bit too personally (or perhaps, generally). Facts: The story has it that Marico has been in the oats business since 2010 and sells it under the name “Saffola Oats,” but it has […]









