Roche vs Cipla: Personal Intimidation by Roche Representative

Tis’ certainly the season of “intimidation” for SpicyIP. My aunt in Kerala received a call from someone who claimed to be a Roche representative, but never gave his name. He fretted and fumed that my writings on the blog were “anti Roche” and warned her, in no uncertain terms, that if I continued with such writings, I would pay for it dearly! And that, as a responsible aunt, she ought to warn me against my errant ways. Naturally, I was at the receiving end of an emotional outburst from her.

Readers may recollect our earlier post, where I had queried an uncle of mine (a cancer specialist at RCC, Trivandrum and married to the “aunt” above) on the price of “Tarceva”. In that post, I noted:

“In several earlier posts, we pointed out inconsistencies in Roche’s argument on the Tarceva price. While they claimed in court (before Bhat J) as well as in the press that the tablet costs only Rs 3200, the packaging in the market (which Cipla produced in court) speaks otherwise i.e. Rs 4800 per tablet (which coverts to about Rs 1.4 lakh per month for a patient). Justice Bhat naturally preferred the hard evidence produced by Cipla (i.e. the packaging) to the word of Roche.

Since I’ve been perplexed about this pricing issue, I spoke with an uncle of mine, a cancer specialist at the RCC (Regional Cancer Center), Trivandrum. He’s treated several patients with Tarceva in the past. He informs me that although the open market price for Tarceva is Rs 4800 per tablet, RCC was able to negotiate a lower price of Rs 3200 from Roche. In other words, a powerful institution such as the RCC could strike a good bargain with Roche. But he cautions, this price is strictly for RCC patients only and Roche has left strict instructions to ensure that this cannot be traded in the open market (sort of the way military canteen goods in India are subjected to arbitrage).”

I just can’t fathom how anyone could stoop to such a level, sneakily procure personal details (telephone numbers etc-so much for privacy in this country!) and threaten family members.

More importantly, I’m not entirely sure what part of the above statement peeved this alleged representative of Roche. Or whether his angst was against previous posts that pointed to critical flaws in Roche’s legal strategy. Anyway, if he thinks that his highly reprehensible act of issuing threats to family members is going to shut us up and derail our efforts to further “transparency”, he is sadly mistaken.

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1 thought on “Roche vs Cipla: Personal Intimidation by Roche Representative”

  1. A colleague of mine (who is a mentor of sorts and someone for whom I have the deepest respect) writes:

    “Dear Shamnad:

    Please tell your aunt that she failed you because she did not get the persons name and professional affiliation.

    Anyhow I am not sure why Roche thinks you have been anti-Roche. The problem with Tarceva is not the price, it is that it doesn’t work very well unfortunately so that it is probably not worth the money.

    The only thing is that perhaps using it will lead to something better. It may, however, be better than Iressa, but it turns out that nothing really works for lung cancer. That is why governments love the disease. It kills rapidly and cheaply.”

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