Kolkata IP Event: The Psychology of IP Protection and Anti Counterfeiting

A reminder that NUJS (National University of Juridical Sciences), Kolkata is hosting Professor Avi Choudhury, a reputed Canadian academic and Shwetasree Majumder, a leading IP litigator for a round-table on issues relating to anti counterfeiting tomorrow (29th of Jan) between 3 and 5.30 pm (in Room 006, Ambedkar Bhavan, NUJS)

All are welcome to attend. But if you wish to attend, please send me an email (shamnad[at]gmail.com) so that I have some idea of the numbers.

The campus of NUJS is located in Salt Lake, Sector III, very close to the Beleghata bypass. Key landmarks are the National Institute of Fashion Technology [NIFT] and the College of Engineering and Leather Technology.

Unfortunately, the current NUJS website leaves much to be desired. But this wikipedia entry should give you some idea of this institution.

As noted in an earlier post that first announced this talk:

Professor Avi Chaudhuri, a very distinguished Canadian academic will deliver a talk at NUJS on the 29th of January (Room 006: from 3 to 5.30 pm).

His talk is titled “The Psychology of IP Protection and the Role of Technology”. During his talk, he will focus on anti-counterfeiting measures and approaches, why they fail to be implemented by brand owners, and also why certain companies succeed in taking a proactive measure. The talk is based on insights that he has gathered from close to two years of research in India. He will also discuss new technological solutions that are available to combat counterfeiting and piracy, and how they help in IP and brand protection.

He recently did a report for CII on anti-counterfeiting technologies and a short review of this report was carried by Sai Deepak on our blog.

I hope you can make it to his talk, which promises to be very interesting and “multidisciplinary” in tone, given that he is a psychologist speaking on legal issues. If you plan to attend, could you please RSVP me at shamnad[at]gmail.com

The added bonus (and a terrific bonus at that) is that you also get to hear an ace IP litigator, Shwetashree Majumdar speak on the legal aspects around counterfeiting. Shwetashree is the founding partner of an IP boutique based out of New Delhi called Fidus Law Chambers. Prior to this, she had been one of the youngest partners at India’s leading IP law firm, Anand and Anand. And one of our most versatile bloggers here at SpicyIP.

Her talk will complement and follow that of Professor Chaudhuri’s. In particular, her talk titled “The Counterfeiting Spectrum – Facts, Laws and Enforcement” will deal with the following aspects:

A. Facts:

1. An overview of the counterfeiting industry in India – the different forms of counterfeiting, the revenue models, the changing profile of counterfeiters, different mechanisms used by counterfeiters.

2. A specific case study of music and film piracy through recent statistical data.

B. Laws

1. The basic IP laws to tackle counterfeiting along with the recently enacted Intellectual Property Rights (Enforcement Rules) 2007

C. Enforcement

1. Which laws work; which don’t.

2. The modus operandi of the enforcers.

3. Civil v. Criminal actions

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