On April 26, 2010, a day that marked the 10th anniversary of the World IP day as well as the 40th anniversary of the day the WIPO Convention had been entered into force, WIPO has chosen to come up with its new logo. This may be considered to be an effort on WIPO’s part to provide a new visual identity for the Organization, in conjunction with the new steps being taken to keep up with the manner in which IP is evolving rapidly in the 21st century. The new logo is fashioned out of a graphic representation of the building in which WIPO has its headquarters, an iconic structure that all WIPO member states and stakeholders can recognize at a glance. The blue colour of the logo emphasizes the connection of WIPO with the United Nations, whereas the seven curved lines represent the following seven IP elements of IP, as per the WIPO Convention, viz.
Ø literary, artistic and scientific works,
Ø performances of performing artists, phonograms, and broadcasts,
Ø inventions in all fields of human endeavour,
Ø scientific discoveries,
Ø industrial designs,
Ø trademarks, service marks, and commercial names and designations, and
Ø protection against unfair competition, and all other rights resulting from intellectual activity in the industrial, scientific, literary or artistic fields.
The broad sweep of the curves of the logo seeks to highlight an inclusive nature- it emphasizes the fact that WIPO is above all an open forum that greets all stakeholders and their individual perspectives. The upward pitch of the curves, on the other hand, represents new ideas, dynamism and the progress resulting from innovation and creativity. Finally, the logo’s clean modern lines draw attention to the trust, reliability and efficiency that form the hallmark of WIPO’s corporate image.
A full press release of the event is available here.
(Image taken from here)
The way the new of logo of WIPO explained has nothing to do with the explanations given. In reality these explanations are imaginary not the constructive or innovative. At the time of crisis of recession ever echoed in his speeches by Mr Francis Gurry, Director Genera of WIPO is simply a sign of his ego. This man is sick of EGO. Instead of doing something constructive to take the WIPO to new heights, the ego of this man started deteriorating the image of WIPO. He is busy in eliminating the staff which supported or worked for Dr Kamil Idris, ex Director General. He is looking for innovative ideas how to take his revenge as he thinks. Staff at all levels is unhappy with the command of Mr Gurry.
This man is a sick of ego, haughtiness and jealousy. Now the staff as well as Member States of WIPO realize that the earlier Director General, Dr Kamil Idris was far better than Mr Fracis Gurry.
To save WIPO from this devil, I hope that the members states will take corrective measures by replacing this man. Six years period is a very long even it is hard for the staff to tolerate him and his policies for a year.