INTA – Trademark trailblazers – 12th February, 2010

Despite the surge in the domestic economy, home grown brands are slow in registering their trademarks overseas and lack robust brand management strategies. It is important to expose Indian brand owners to international trends in trademark law in order for them to better compete with other brands at the global level.
At Trademark Trailblazers in India, taking place February 12 in Mumbai, you’ll receive updates on global developments and local trademark issues and learn cutting edge strategies on leveraging a brand’s most valuable asset–trademarks!
Leading experts will discuss:
* Best practices in brand management strategies.
* Developments in trademark rights management in sports and entertainment.
* New trends in protecting geographical indications.
* Implications of advancements in the virtual world.
* Considerations in parallel import issues.
* Global standards of registration via the Madrid Protocol.
Meet and network with leaders of the trademark community and adapt valuable brand building strategies. For more, see here.

Mathews P. George

Mathews is a graduate of National University of Juridical Sciences, Kolkata. His interest in intellectual property was kindled when he bagged the second position in his second year of Law School (in the prestigious Nani Palkhiwala Essay Competition on Intellectual Property). His stint as a student of Prof. Shamnad Basheer further accentuated his interest in intellectual property. Winner of almost a dozen essay competitions in his Law School days, he was involved in various research and policy initiatives relating to intellectual property. Mathews is, currently, based out of Munich, Germany. He had earlier done his LLM in 'IP and Competition Law' from Munich Intellectual Property Law Centre (jointly run by Max Plank Institute for Innovation and Competition, University of Augsburg, Technical University of Munich and George Washington University, Washington).

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