Differential Pricing: Smart ways to make inroads in the Indian market.
Shamnad recently posted on the differential pricing for Merck’s anti-diabetic drug Januvia. With this success under its belt, seems like Merck is set to start off a full fledged alternate pricing campaign in India to suit the ‘Indian pocket’, with patent approval already received for two of its drugs that help tackle obesity and dyslipidemia. The drugs are yet to receive DGCI approval, and are still in advanced Phase III trials, and the Economic Times reports that this strategy is […]
Differential Pricing: Smart ways to make inroads in the Indian market. Read More »