Comparative Advertising

Rin v. Tide: Calcutta HC Stays the Rin Ad


According to news reports, the Calcutta High Court has stayed HUL’s Rin Ad and has said that the ad is a clear case of disparagement. An injunction has been granted on the grounds that the voice-over in the ad spoke of Tide whereas the ad showed Tide Naturals and that there were inherent defects in the affidavits submitted by HUL to support its claim of superior whiteness.
HUL has been asked to withdraw the ad to which the company pleaded that due to difficulties with satellite feeds, it could not withdraw the ad, but has said it would reduce the frequency of the ad.
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