Those of you who’ve been visiting our blog over the past fortnight or so (and not just receiving email updates or accessing posts via RSS feed), will have noticed a box that appears at the bottom of each page which gives you a list of recommended related reading from within our blog. Do try clicking on some of the topics there to see how the recommended readings change.
This is the result of an impressive little widget called Dive that we’ve added to the blog, courtesy the amazingly creative folks at Dhiti, a company that is “working passionately towards creating technologies that make reading and content discovery on publisher sites insightful and effective.” For those of you who are wondering, yes, the widget is absolutely free for publishers! If you’re interested in adding this widget to your blog or site, do contact the Dhiti people.
(I know this reads like a shameless advertorial, but it is in all earnest: I’ve seriously enjoyed using Dive myself so much, I had to give the Dhiti team a plug for the work they’re doing)
We added this feature very consciously, to improve the reading experience for visitors like yourselves, and to better understand what kind of content you are interested in, so that we can provide you more of the same.
Bharath Mohan and Aditya Nagesh, the two people at Dhiti, who have been overseeing the response to this widget, explains the widget thus: “Readers tend to click on topics to find articles that interest them. The topic clicks tell us a lot about what your audience are interested in reading [which is always useful feedback for us]… This is normally unstated intent, something you would not get through explicit searches on your site.”
We look forward to your feedback on this, to let us know if you like this small change or not! Of course, we’ll also pass it on to the widget-makers to help them improve their product.
