I elaborate on this aspect in an article in a FICCI newsletter, touching on the movie 3 Idiots, grassroots innovation and utility models. I also touched upon the need to romanticise innovation at a WIPO-FICCI conference last year and suggested the production of a movie/TV show centred around innovation (both during the presentation and in my meeting with the WIPO DG, Dr Gurry).
“Taking a cue from the Bollywood blockbuster “3 Idiots”, India seems to have woken up to the need for encouraging innovation at the grassroot level.
Plans are afoot to launch a reality TV show to identify innovative minds, who can come up with fresh ideas to solve problems of masses.
Prime Minister Manmohan Singh has formed the National Innovation Council (NIC), headed by technocrat Sam Pitroda, that aims to energize innovation initiatives to help reduce poverty, improve governance and make development more inclusive.
Filmmaker Shekhar Kapur, who is the member of the NIC, has mooted the idea of launching a reality show on small screen that would provide an ideal platform for people to showcase their innovative ideas and spread awareness.”