Choco Wars: The Attack of the Mars (Part I) #Slogan Mark #”Have a Break”
Episode 3 THE ATTACK OF THE MARS In a jurisdiction far, far away, Nestle and Mars, the confectionary behemoths, battle it out on the floors of the European Court of Justice. The Mark “Have a break…Have a Kit Kat” was already registered as a TM by Nestle, but now, Nestle is trying to register “Have a break” in isolation. Will Mars be able to stop Nestle… The following discussion, despite being based upon a 2005 ECJ Judgment (C-353/03), is extremely relevant to TM […]
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