ICICI Jingle Now Trademarked!
Private sector major ICICI Bank limited has registered its jingle as a trademark. The notes forming the jingle have been registered by the registrar of Trademarks. This development definitely points towards a new chapter in the area of non-conventional trademarks. Safir Anand ,a senior partner at Anand and Anand noted that soon non-conventional trademarks will become the complete identity of the brand. Anand was acting on behalf of ICICI for the registration of the trademark. The Indian Trademark Registry granted …